The story of Axe & Co begins with a deep-rooted belief that a child's number one mission in life is play and exploration. As a family-owned and operated New Zealand business, our journey started from a simple but powerful desire: to find and share high-quality resources that truly support this vital stage of life.
The Inspiration Behind Axe & Co
The foundations of Axe & Co aren't just built on wood and oil, but on years of professional experience and academic study. Our designs and ideas are born from time spent working directly with children and a deep dive into the worlds of child development and neuroscience. We understood that when children are provided with the right opportunities for exploration, their brain development is supported, helping them become the best they can be.
Our Mission and Ethos
Our mission is clear: Supporting children to learn and grow through play. We realized that many toys were fleeting, but we wanted to create something different. Our ethos centers on three core pillars:
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Safety and Quality: We focus on providing items that are safe and built to stand the test of time.
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Developmental Support: Every product in the Axe & Co range is carefully created to foster learning, development, and imagination.
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Handcrafted Integrity: Every item is made right here in our New Zealand workshop. We use only natural paints or oils that are "kiddy safe," ensuring that our products are as kind to your children as they are to the environment.
Crafting a World for Little Explorers
From our signature Learning Tower—which brings toddlers safely to counter height to join in daily family life—to our Pikler Triangles, Marble Runs, and personalized Name Puzzles, every piece is designed to be a tool for discovery.
We aren't just making furniture or toys; we are creating the stages upon which your child’s imagination can perform. Whether it's a Pikler Ramp for gross motor skills or Number Collection Trays for early cognitive learning, we are passionate about the "why" behind the "what". Because we are a family business, we are also constantly evolving; we remain open to designing new objects and bespoke pieces to meet the unique needs of your little ones.
At Axe & Co, we believe that by elevating a child's environment, we elevate their potential. We invite you to be part of our story as we continue to support the next generation of New Zealand explorers, one handcrafted piece at a time.